Ideas on being found, understood, and trusted by AI, plus our coverage in the press. Written from El Salvador, for the whole region.
Websites are now a commodity. Their value comes from two things: a clear, differentiated offer, and a discoverability layer that AI agents can read and trust. A note on where real value lives now.
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Our feature in Diario El Salvador, by Kevin Rivera, translated into English: why consumer search is shifting to AI, and what brands and El Salvador should do about it.
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